Empowering Rural Women,
One Handmade Story at a Time
Rajsakhi connects Rajasthan's women-led Self-Help Groups directly with customers across India, so traditional crafts stay in practice and the women who make them earn a living from them.
A Trusted Marketplace, Built for Rural Artisans
Rajsakhi ("राज सखी") is a digital commerce initiative of the Rajasthan Grameen Aajeevika Vikas Parishad (RGAVP), Government of Rajasthan. It gives verified women's Self-Help Groups an online shop of their own, where they sell their handmade products straight to customers. There is no middleman in between.
From Jaipur's Blue Pottery to Jodhpur's Bandhej, every product on Rajsakhi carries the name of the SHG that made it, and the earnings go back to that group.
Vision & Mission
Our Vision
A Rajasthan where every rural woman artisan can sell her craft with dignity, reach customers across the country, and earn a lasting income without leaving her village.
Our Mission
To build a government-backed marketplace that buyers trust for authentic rural crafts. It connects verified Self-Help Groups to customers across the country, routes the value of every sale directly to the artisans, and keeps Rajasthan's GI-tagged craft traditions in practice.
Rajasthan Grameen Aajeevika Vikas Parishad
Government of Rajasthan · Rural Livelihoods Mission
RGAVP (Rajeevika) is the State Rural Livelihoods Mission of the Government of Rajasthan. It builds grassroots institutions: Self-Help Groups, Village Organisations and Cluster Federations. Through them, rural women get a collective voice, access to credit and a route to steady income.
Rajsakhi is RGAVP's digital commerce arm: the next step after organising women into SHGs is giving their products a genuine, trustworthy market. Every seller on Rajsakhi is verified through RGAVP's existing SHG network before being onboarded.
Empowering Women Through Self-Help Groups
A Self-Help Group is 10–20 rural women who come together to save, borrow and build livelihoods collectively. Under Rajeevika, these groups grow into Village Organisations and Cluster Level Federations. Each step up gives members a stronger voice, cheaper credit and more bargaining power.
- Collective StrengthGroups of 10–20 women pool savings, skills and decision-making
- Access to CreditLow-cost loans through bank linkage, without informal moneylenders
- Skill & Craft TrainingRGAVP-supported training preserves traditional craft techniques
- A Direct MarketRajsakhi turns their craft into real, ongoing income
How Rajsakhi Works
A women's Self-Help Group applies through RGAVP's existing network
RGAVP checks authenticity, quality and pricing before listing
Shoppers across India browse and buy directly on Rajsakhi
Earnings go straight into the SHG's own bank account, with no middleman in between
Our Impact So Far
Why Choose Rajsakhi
Government Verified
Every SHG is checked and approved by RGAVP before they can sell
100% Authentic
Every piece is genuinely handmade, never mass produced
Direct Impact
Earnings reach the SHG that made the piece, and every line is open to the seller
Secure & Reliable
Secure online payments, tracked delivery, and a return window on every eligible item
Every Craft Has a Story
Learn the history and the artisan behind every product you buy
GI-Tagged Heritage
Shop legally recognised, geography-protected Rajasthani crafts
Be Part of the Story
Shop authentic handmade crafts, or bring your own SHG onto Rajsakhi today.