सत्यमेव जयते
RajsakhiGovernment of Rajasthan
Mr. Bhajan Lal SharmaHon'ble Chief Minister
Shri Kirodi Lal MeenaHon'ble Minister Rural Development
सत्यमेव जयतेRajsakhiGovernment of RajasthanMr. Bhajan Lal SharmaShri Kirodi Lal MeenaRajsakhi connects Rajasthan's women-led Self-Help Groups directly with customers across India — preserving traditional crafts while building real, sustainable livelihoods.
Rajsakhi ("राज सखी") is a digital commerce initiative of the Rajasthan Grameen Aajeevika Vikas Parishad (RGAVP), Government of Rajasthan. It gives verified women's Self-Help Groups a zero-barrier online storefront to sell authentic, handmade products directly to customers — without middlemen, without compromise on quality, and without losing the story behind every craft.
From Jaipur's Blue Pottery to Jodhpur's Bandhej, every product on Rajsakhi carries the name of the SHG that made it — and 100% of the earnings go straight back to them.
A Rajasthan where every rural woman artisan can sell her craft with dignity, reach customers across the nation, and build lasting financial independence — without leaving her village or her heritage behind.
To build India's most trusted government-backed marketplace for authentic rural crafts — connecting verified Self-Help Groups to customers nationwide, routing maximum value directly to artisans, and preserving Rajasthan's GI-tagged traditions for generations to come.
RGAVP (Rajeevika) is the State Rural Livelihoods Mission of the Government of Rajasthan, working to build strong grassroots institutions — Self-Help Groups, Village Organisations and Cluster Federations — that give rural women a collective voice, access to credit, and pathways to sustainable income.
Rajsakhi is RGAVP's digital commerce arm: the next step after organising women into SHGs is giving their products a genuine, trustworthy market. Every seller on Rajsakhi is verified through RGAVP's existing SHG network before being onboarded.
A Self-Help Group is 10–20 rural women who come together to save, borrow, and build livelihoods collectively. Under Rajeevika, these groups grow into Village Organisations and Cluster Level Federations — a ladder of institutions that gives every member a voice, access to low-cost credit, and shared bargaining power.
A women's Self-Help Group applies through RGAVP's existing network
RGAVP checks authenticity, quality and pricing before listing
Shoppers across India browse and buy directly on Rajsakhi
100% of earnings settle directly to the SHG's account — no middlemen
Every SHG is checked and approved by RGAVP before they can sell
No mass production — every piece is genuinely handmade
100% of earnings reach the producing SHG, with full transparency
RBI-approved payments, tracked delivery, and 7-day easy returns
Learn the history and the artisan behind every product you buy
Shop legally recognised, geography-protected Rajasthani crafts
Shop authentic handmade crafts, or bring your own SHG onto Rajsakhi today.